About us
We Don't Just File Taxes,
We Structure Your Financial Future
Ross Hitchen
CEO & Visionary of Cruz Tax Advisory
Main Street Certified Tax Advisor
Ross Hitchen turns the complexities of taxation into clear, actionable strategies, especially for those in the real estate industry. With over a decade of experience and a flair for making the daunting world of taxes approachable, Ross is not just a trusted expert—he's your financial confidant.
Ross holds a bachelor’s degree in business administration and is a certified public accountant, proving his mastery in the intricate dance of tax codes and regulations. His commitment to staying ahead of the curve ensures that his clients receive advice that's not just accurate but also perfectly timed.
What sets Ross apart is his magnetic personality and the way he effortlessly translates tax jargon into plain English. He listens deeply, understands the unique financial dreams of his clients, and tailors tax strategies that are as unique as they are effective.
Outside the office, Ross is an adventurer at heart, exploring the great outdoors with his children, kicking up dust on the soccer field, and giving back through community volunteer work. His passion for life reflects in his work—he’s not just about crunching numbers; he’s about enhancing lives.
About Our Firm
Nestled in the Santa Cruz California Mountains, our firm redefines tax preparation and planning with a sleek, tech-savvy approach that blends the best of both virtual and traditional services. As a forward-thinking accounting practice, we've mastered the art of digital integration, making it easier than ever for individuals and small to medium-sized businesses to manage their taxes seamlessly. Our virtual services are not just convenient—they're perfectly aligned with the IRS's electronic filing standards and the modern shift toward digital document submission.
We've gone all-in on top-tier encryption technology, ensuring that your documents are exchanged securely in a completely paperless environment. You’ll receive a polished digital PDF of your tax return to review before filing, giving you full control and confidence in every detail.
But we know that sometimes, nothing beats a personal touch. That’s why we offer flexible appointment options—whether you prefer a quick call, a Zoom video chat, or an in-person meeting in our welcoming office. We make sure that, no matter your preference, you’ll always get the expert advice and personal attention you deserve.
Our hybrid approach marries the efficiency and convenience of virtual services with the warmth of face-to-face consultations. It’s a tailored experience that adapts to your needs, delivering top-notch professional service in the ever-evolving world of tax preparation and planning. Whether you thrive in the digital space or appreciate the occasional in-person meeting, we're here to provide the perfect blend of innovation and personal connection.
Our Core Values
Accountability
We take ownership of our actions, ensuring responsibility and reliability in everything we do.
Passion
Our work is driven by a deep enthusiasm for excellence, inspiring us to go above and beyond in serving our clients.
Integrity
We operate with honesty and transparency, upholding the highest ethical standards in every decision.
Growth
We are committed to continuous learning and improvement, always striving to evolve and achieve greater success.